• Agenda

  • Agenda

Join us for this 4-hour virtual training session led by media experts with decades of experience generating news in print, broadcast, and radio.

10:00 – 10:15 a.m.


Intro: What Media Advocacy Is and Isn’t

10:15 – 10:45 a.m.


Module One: Planning like a Pro

The Parkville Alliance wants consistent, intensifying coverage for their cause. They need a plan. This module will establish how to develop an overarching media strategy, using tactics and timelines to achieve desired change. Specifics include:

  • Researching the media landscape
  • Building effective media lists
  • Setting goals, objectives and stages for media campaigns
  • Developing campaign stages for clustered coverage
  • Using data effectively
  • Identifying and training spokespeople with lived experience

10:45 – 11:00 a.m.Show and Tell

11:00 – 11:45 a.m.


Module Two: There’s a Plan. Now for Action!

The Alliance has a media plan. Now they want to blanket Parkville with news stories. They need to master the essentials. This module will cover:

  • Writing Press Releases, Media Advisories, and Op Eds that get coverage
  • Pitching Stories Effectively
  • Forging Relationships with Reporters, Editors, and Assignment Desks
  • Piggybacking on Community Happenings
  • Hosting a Successful Media Event that Attracts Camera Crews

11:45 a.m. – NoonShow and Tell

Noon – 12:15 p.m. Break

12:15 – 1:00 p.m. 


Module Three: Engaging the Modern Newsroom

The Parkville Alliance is smart. They know they must integrate digital media into their campaign. This module will review the details of how to use social media, video, and images to engage journalists, bloggers, and podcasters. Specifics include:

  • Building a Twitter Network
  • Creating your own media assets with pitches and B-Roll
  • Getting Bloggers and Podcasters On Board
  • Using Byteable and Canva to Support Issue Campaigns

1:00 – 1:15 p.m.Show and Tell

1:15 – 1:40 p.m.


Module Four: The End (is Never the End)

The Parkville Alliance succeeded! Mayor Parks signed an ordinance to create a park in the middle of the City. Now what? This module will cover what to do after you ‘win’ with your campaign. Specifics include:

  • Highlighting the change that’s been created
  • Gauging success
  • Maintaining relationships with newsrooms
  • Keeping your social media engagement vibrant
  • Pivoting to other issues

1:40 – 1:55 p.m. Q&A

1:55 – 2:00 p.m. Close and Resources

Learn how to create the change you seek through media advocacy.

The Parkville Alliance has met with the mayor to propose a large park in the center of town, but no action has been taken. Using media advocacy, they hope to inspire the mayor and other city officials to take action, and you’ll be along for the ride in this workshop.

“Lights. Camera. Advocate!” will provide you with real-world knowledge to get your issue covered by journalists, bloggers, and podcasters, whether you live in a Top 10 Market or a small community.

This workshop is intended for public health professionals, advocates, and community organizers

Register today to secure your spot.

Register by September 15 for early-bird pricing!