Susan McLennan

Co-Founder and Chief Marketing Officer
Welfie

Susan is Co-Founder and Chief Marketing Officer of Welfie, a youth-driven platform that combines mental health resources and real-world skill-building to help students, families, and schools build healthier, more connected communities.

Susan is a producer and strategist who spent over a decade working alongside the Kratt Brothers, contributing to the development and growth of globally recognized children’s series such as Wild Kratts and Zoboomafoo.

She is part of an Emmy Award–winning creative team with her husband, Mike Erskine-Kellie. Her work has been recognized with multiple industry awards, and a digital project she co-created was selected for inclusion in the Library of Congress.

Susan’s work sits at the intersection of storytelling and behavior change, focused on how people come to understand complex issues, feel their impact, and act.

In addition to her work at Welfie, she is the founder of Reimagine PR, where she advises Fortune 1000 and mission-driven leaders on positioning, narrative strategy, and executive presence.