Media Advocacy is a core expertise for IPS. We have implemented high-profile, strategic media programs across major geographical regions, effectively shining a spotlight on inequitable community conditions that impact public health and safety and building support for systems-based solutions.
San Diego Countywide Media Advocacy Program
The San Diego Countywide Media Advocacy (CWMA) Program, used media advocacy to promote policies that prevent harms stemming from alcohol and other drugs, including alcohol, marijuana, methamphetamine and opioids.
SpeakWell Spokesperson Training
Through its SpeakWell program, IPS provides spokesperson training to leaders of community organizations, their members, and other volunteers who are working on equity-related issues in the county.
It’s Too Easy Digital Media Campaign
In 2015, IPS worked with teens from the Venice Boys and Girls Club and the Santa Monica Police Activities League to implement a large print and broadcast media campaign intended to challenge adults about their role facilitating underage drinking in LA County.