Media can be used to raise issues on the public agenda, build political will, and create change. Using the fictional town of Parkville, this virtual workshop will dive deeply into every stage of a successful media campaign. You’ll leave with the knowledge and tools you need to generate consistent, impactful news coverage for your cause.
Topics Include:
- Smart planning that results in coverage
- Engaging the modern newsroom with social media
- Using data effectively
- Writing press releases and op eds that get attention
About Parkville
Parkville, a fictional metropolis in the Top 10 U.S. television markets, has no parks. Through this workshop, you’ll learn how the Parkville Alliance uses media advocacy to influence lawmakers to create the city’s first park. Their campaign will teach you the essentials of media advocacy that you can apply in your own work.