• "Lights! Camera! ADVOCATE!"

    Everything You Need to Know to Bring Media Attention to Your Cause

  • Media Advocacy for Smarties

    Everything You Need to Know to Bring Media Attention to Your Cause

A Workshop for Public Health Professionals,
Advocates and Community Organizers

Wednesday, October 19 from 10 a.m. to 2 p.m. PST on Zoom

Media can be used to raise issues on the public agenda, build political will, and create change. Using the fictional town of Parkville, this virtual workshop will dive deeply into every stage of a successful media campaign. You’ll leave with the knowledge and tools you need to generate consistent, impactful news coverage for your cause.

Topics Include:

  • Smart planning that results in coverage
  • Engaging the modern newsroom with social media
  • Using data effectively
  • Writing press releases and op eds that get attention

About Parkville

Parkville, a fictional metropolis in the Top 10 U.S. television markets, has no parks. Through this workshop, you’ll learn how the Parkville Alliance uses media advocacy to influence lawmakers to create the city’s first park. Their campaign will teach you the essentials of media advocacy that you can apply in your own work.

Host: Cynthia Nickerson
IPS Associate

Cynthia Nickerson’s broadcast media background includes two decades as a news anchor/health reporter for television and radio stations in Louisiana, Florida and Virginia. Cynthia is an IPS Associate and worked for four years as a Media Specialist in IPS’s Los Angeles office.


Meredith Gibson

Meredith Gibson
IPS Media Director

As a Media Director and GIS specialist, Meredith Gibson leads media campaigns that integrate GIS and other data to amplify coverage. In 2018, she launched IPS’s SpeakWell program, workshops that give residents tools to create community change through media advocacy.

Paul Levikow
IPS Media Advocacy Specialist

Paul Levikow worked for several years as a writer and reporter in news radio; producer in television news; and freelance reporter for the Associated Press, Los Angeles Times, and other national print publications.

Michael Pesavento

Michael Pesavento
IPS Media Advocacy Specialist

Michael Pesavento graduated from San Diego State University with a Master’s Degree in Communication. Michael leads campaigns that regularly receive coverage in Southern California media outlets, including NBC8 San Diego, KPBS San Diego, KUSI, and the San Diego Union-Tribune.

About IPS Trainings

For the past 30 years, IPS has provided media advocacy training to organizations throughout the United States. Having received national and international recognition for its earned media campaigns, IPS leverages its experience to train groups on developing comprehensive media strategies that integrate traditional and digital media. The focus? Getting coverage in an ultra-competitive media landscape. Organizations around the country have benefited from IPS’s in-depth media advocacy trainings.

Testimonials from attendees at IPS’s Media Advocacy Trainings:

“This training far exceeded all of my expectations. I feel like I got a four-year education in one hour.”

“It was like a great awakening for me. I can’t wait to see how much it transforms my quality of work.”

“The topic was explained thoroughly, and the presenters provided practical ways of getting the piece out and writing op-eds.”

“The presenters were extremely knowledgeable and you could tell they are passionate about this topic.”

$249 per person (Early Bird Special through September 15)

After September 15, $299 per person

Discounts available for multiple registrants from one organization. Call xxx.xxx.xxxx to arrange registration if you have more than one attendee from your organization.