Media can be used to raise issues on the public agenda, build political will and create change. Using the fictional town of Parkville, this virtual workshop will dive deeply into every stage of a successful multimedia campaign. You’ll leave with the knowledge and tools you need to generate consistent, impactful news coverage for your cause.
Topics Include:
- Strategic planning that results in news coverage
- Engaging the modern newsroom
- Using social media to amplify your message
- Writing press releases and editorials that get attention
About Parkville
Parkville’s one park, Park Central, is abandoned and in disrepair. Through this workshop, you’ll learn how the fictional Parkville Alliance uses media advocacy to influence lawmakers to revitalize Park Central and create better health outcomes for Parkville. “Lights! Camera! ADVOCATE!” will provide you with the essentials of media advocacy that you can apply in your own work.
Opening Remarks: Dr. Roneet Lev
Podcaster and Former First Chief Medical Officer
White House Office of National Drug Control Policy
Dr. Roneet Lev is an emergency and addiction doctor who has served as the first Chief Medical Officer of the White House Office of National Drug Control Policy. She hosts a podcast, High Truths, where she regularly interviews figures influencing national policy, including Secretary Ben Carson and Senator Patrick Kennedy.
Dr. Lev will open the event with remarks on the Power of Media to Create Change.