Media Advocacy through Storytelling: Using Personal Narratives to Promote Change

Wednesday, March 24, 2021, 10:00 AM - 11:00 AM


Generating news headlines is easy enough to do. The challenge is engaging readers to click and read on. In this webinar, participants will learn how to make their news media stand apart through the element that most connects the writer to the reader: storytelling. For centuries, stories have been used to depict history, impart lessons, and entertain. They are also a powerful media advocacy tool to advance policies that can make communities healthier, safer, and more equitable.

Topics discussed will include:

  • The fundamentals of a good story
  • What makes stories so powerful and persuasive
  • Crafting a good and credible story that speaks to your organization’s goals

This webinar is intended for media advocacy specialists and others involved in using media to advance public health initiatives.

Presenter: Meredith Gibson, IPS Media Director, San Diego County

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