Media Advocacy

Media can be one of the most powerful tools for change. Used strategically, media advocacy can influence public opinion, spotlight issues, engage communities, and drive the adoption of new policies that support better health outcomes. The following resources are intended to assist providers in leveraging the power of media in their work.

For information on receiving training and technical assistance from IPS to support your media advocacy efforts, please contact us.

Webinars / Tools / Hot Topics

Webinars

IPS’ free webinar series provides learned programmatic insights on successful media advocacy strategies.

The Art of Media Advocacy: How to Use News to Elevate Community Voices and Advance Change

In a “too much information era,” local public health and advocacy stories are often lost in a sea of multi-million dollar advertising campaigns, national news, and even disinformation efforts. In this webinar, we explore real-world campaigns to teach you how to rise above the noise and implement media advocacy effectively.

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Media Advocacy through Storytelling: Using Personal Narratives to Promote Change

Generating news headlines is easy enough to do. The challenge is engaging readers to click and read on. In this webinar, we teach participants how to make their news media stand apart through the element that most connects the writer to the reader: storytelling.

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Tools

IPS’ media advocacy tools provide how to’s on successful media tactics and frameworks to help with planning successful media campaigns. For more of IPS’ media advocacy tools, please contact us.