Used strategically, media can be a powerful catalyst for change. Media advocacy can influence public opinion, spotlight issues, engage communities, and drive the adoption of new policies that support better health outcomes. The following resources are intended to assist providers in leveraging the power of media in their work.
For information on receiving training and technical assistance from IPS to support your media advocacy efforts, please contact us.
IPS’ free webinar series provides learned programmatic insights on successful media advocacy strategies.
In a “too much information era,” local public health and advocacy stories are often lost in a sea of multi-million dollar advertising campaigns, national news, and even disinformation efforts. In this webinar, we explore real-world campaigns to teach you how to rise above the noise and implement media advocacy effectively.
Generating news headlines is easy enough to do. The challenge is engaging readers to click and read on. In this webinar, we teach participants how to make their news media stand apart through the element that most connects the writer to the reader: storytelling.
IPS’ media advocacy tools provide how to’s on successful media tactics and frameworks to help with planning successful media campaigns. For more of IPS’ media advocacy tools, please Contact Us.
A primer on writing effective news releases that get coverage.
Download tool >
A primer on collaborating with community members to write op eds that bring attention to important issues.
Download tool >
A guide for ensuring your media message is on point.
Download tool >
A checklist to ensure your media pieces drive interest.
Download tool >
Our IPS-authored Hot Topics provide media advocacy how-to’s.
A number of things can happen that will cause a media interview to backfire, but there are ways…
Read More >
The truth about alcohol and its impact on your health
www.the-independent.com
A casual glass of wine may seem harmless, but can cause problems over time