• Media Advocacy

    Resources for using earned and digital media for change.

Webinars

IPS’ free webinar series provides learned programmatic insights on successful media advocacy strategies.

Media Advocacy through Storytelling: Using Personal Narratives to Promote Change

ABOUT: Generating news headlines is easy enough to do. The…

Tools

IPS’ media advocacy tools provide how to’s on successful media tactics and frameworks to help with planning successful media campaigns. For more of IPS’ media advocacy tools, please Contact Us.

Guide to News Releases

A primer on writing effective news releases that get coverage.
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Guide to Opinion Editorials

A primer on collaborating with community members to write op eds that bring attention to important issues.
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Message Triangle

A guide for ensuring your media message is on point.
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Earned Media Planning Guide

A checklist to ensure your media pieces drive interest.
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Hot Topics

Our IPS-authored Hot Topics provide media advocacy how-to’s.

Media Advocacy

Controlling a Media Interview

As seen on GovLoop. A number of things can happen that will…